Marketing Budget Plan
Marketing Budget Plan
Category Estimated Quantity Estimated Cost per Unit Estimated Subtotal Notes
Research Research firm fees Web research Independent research Other research Research Costs Total Communications Promotional brochures Television Radio Web Communications Costs Total Networking Memberships Affiliations Subscriptions Networking Costs Total Event
fsdds 2 1 3 2 $2,300.00 $1,100.00 $300.00 $250.00 $4,600.00 $1,100.00 $900.00 $500.00 $7,100.00 5,000 5 13 1 $0.15 $4,000.00 $350.00 $350.00 $750.00 $20,000.00 $4,550.00 $350.00 $25,650.00 3 2 2 $50.00 $20.00 $32.00 $150.00 $40.00 $64.00 $254.00 50 $23.00 $2.30 $5.06 $1,150.00 $115.00 $253.00 $1,518.00 $300.00 $800.00 $1,200.00 $200.00 $2,500.00 $0.00 $0.00 $45.00 $12.00 $0.00 $0.00 $0.00 Provided by venue (usually) Provided by venue (usually)
Number of attendees
Meal (breakfast, lunch, or dinner) Food Tax (10%) Food and beverage gratuity (20%) Meal Costs Subtotal List Services Valet services Entertainment #1 Entertainment #2 Other services List Service Costs Subtotal Audio/Visual Services Basic PA system and podium Screen XGA data/video projector rental Wireless mouse Power strips Extension cords Lavalier microphone Confidential Proprietary
1 1 1 1
$300.00 $800.00 $1,200.00 $200.00
1 1 1 1 1 1 1
$0.00 $0.00 $45.00 $12.00 $0.00 $0.00 $0.00
Provided by venue (usually) Provided by venue (usually) Provided by venue (usually)
Page 1
Marketing Budget Plan
Category Estimated Quantity Estimated Cost per Unit Estimated Subtotal Notes
Labor and AV technicians Tax (8.8%) Audio/Visual Services Subtotal Additional Costs Invitation
1
$300.00 $31.42
$300.00 $31.42 $388.42
(printing and postage costs)
Time & Expense (T&E) Company staff T&E Customer testimonial T&E Additional Costs Subtotal Giveaways Giveaway #1 Giveaway #2 Giveaway Subtotal Event Costs Total Event Price per Person Promotions Product giveaways Product discounts Special offers Promotions Costs Total Advertising Brochures (development and production) Mailings Postcards Television Radio Newspapers Billboards Bus sides Advertising Costs Total Public Relations Charity events Advertising Employee promotions Sponsorships Public Relations Costs Total Confidential Proprietary 5,000 15,000 15,000 2 4 6 2 3 $130.31 0 25 25
$834.00 $600.00 $200.00 $100.00
$834.00 $600.00 $200.00 $100.00 $1,734.00 $250.00 $125.00 $375.00 $6,515.42
$10.00 $5.00
50 300 200
$8.00 $3.00 $2.50
$400.00 $900.00 $500.00 $1,800.00
$0.15 $0.04 $0.03 $600.00 $300.00 $220.00 $556.00 $125.00
$750.00 $600.00 $450.00 $1,200.00 $1,200.00 $1,320.00 $1,112.00 $375.00 $7,007.00
3 4 6 3
$200.00 $200.00 $200.00 $200.00
$600.00 $800.00 $1,200.00 $600.00 $3,200.00
Page 2
Marketing Budget Plan
Category Estimated Quantity Estimated Cost per Unit Estimated Subtotal Notes
ESTIMATED MARKETING GRAND TOTAL
$51,526.42
Confidential Proprietary
Page 3
Marketing Budget Plan
Public Relations 6% Advertising 14% Promotions 3% Event 13% Networking 0% Communications 50% Research 14%
Research Communications Networking Event Promotions Advertising Public Relations